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There is no way around it: New product launches are expensive. While organizations recognize the importance of the many activities carried out pre-launch and at launch, they also are constantly facing cost-cutting pressures. In order for launch leaders to effectively carry out pre-launch and launch activities while keeping costs in line, they need to know two things: What are adequate spend levels for the various launch activities and how much should they spend on each activity at key points pre-launch.
To shed light on these elusive, yet critical, questions, Best Practices, LLC has published a new study on launch spend that delivers benchmarks on investment frequency and levels across 12 key marketing, education and payer activities during and prior to launch.
This timely study will help biopharmaceutical leaders develop competitive launch and pre-launch activity budgets to ensure successful U.S market entry for new products. The study provides qualitative insights and quantitative metrics that will help companies chart effective budget strategies and allocate funds for new brands.