1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
6FC0846F88A73173985256C63005B50E9
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/addressing-medical-needs-and-regulatory-concerns-as-part-of-brand-strategy?opendocument
18
19opendocument
203.88.156.58
21
22
23
24/bestp/domrep.nsf
25DB




Products & Services Brand Management and Product Leadership Branding and Identity

Addressing Medical Needs and Regulatory Concerns as Part of Brand Strategy

DB Image

ID: 4306


Features:

Graphics


Words: 3,517


Published: Pre-2014


Delivery Format: Online PDF Document


 

License Options:
close

Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Buy Now

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Patient safety is one of the Food and Drug Administration’s main concerns about multiple trademarked products. To address this concern, pharmaceutical marketing and brand team executives are urged in this 11-page document to be proactive and interactive with the FDA to effectively address regulatory issues when launching single, dual or hybrid brands, and to use their brand communications and strategies to prevent confusion in the marketplace. Advice covered includes how to design a multiple trademark strategy that complies with FDA regulations, and how to approach and educate consumers about multiple brands or product extensions to simultaneously promote the effective use of products and public safety.

Industries Profiled:
Market Research; Manufacturing; Medical Device; Pharmaceutical; Financial Services; Service; Retail; Research; Computer Software; Diagnostic; Health Care; Transportation; Biotech; Clinical Research; Consulting; Distribution; Insurance; Hospitality; Telecommunications; Technology; Professional Services; High Tech; Automobile; Utilities; Energy; Consumer Products; Chemical; Medical; Electronics; Laboratories; Biopharmaceutical; Banking; Computers; Entertainment; Internet; Computer Hardware; Aerospace; Academic; Media; Education; Newspapers; Government; Shipping; Science; Office Supplies; Marketing; Office Equipment; Cable; Advertising; Defense; Military; Diversified; Sports; Technology; Public Relations; Multiple; Communications; Logistics; Publishing; Real Estate; Construction; Architecture; Engineering; Aviation; Legal; Test Industry; Non-Profit; Business; Orthopaedics


Companies Profiled:

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.