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Changing market conditions have made marketplace success contingent on numerous factors that cut across several functional areas of pharmaceutical operations. One functional area that has grown in importance is patient advocacy. As collaborations with patient advocacy groups have become more important for launch and brand success, the activities and roles of biopharma groups serving the patient advocacy sector have evolved.
Best Practices, LLC undertook this research to identify observations, benchmark findings and insights that revolve around effective activities for the biopharma advocacy function. In addition, this study examines the evolving role and responsibilities of the advocacy function in pharma as well as how to communicate the value of advocacy in a pharma organization.
SAMPLE KEY FINDING
Formalize and Tighten Prioritization Mechanisms: Advocacy prioritizes its service levels based on economic impact, issue importance and stakeholder’s authority. Economic impact has many faces – including impact on costs, revenue or profit. Issue impact can touch a company’s strategy, reputation or marketplace standing. During times of resource constraints, prioritization systems can be better formalized and tightened in order to guide which partners and stakeholders get various services levels.
Participants in this benchmarking research included executive respondents at 11 leading bio-pharmaceutical and healthcare companies. Field interviews and analysis were conducted to produce valuable research insights and findings that augmented an online survey. Research participants included Executive Directors, Medical Executives, Directors and Product Managers. More than 80% of benchmark partners were directors or above – and most worked directly in Advocacy groups or functions.