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Best Practices, LLC conducted research to identify the geographic and functional factors that drive advocacy group structure as well as advocacy reporting relationships and how groups align themselves with internal customers. Additionally, this study presents different organizational models for pharma advocacy groups and current trends in staffing and budgets for pharma advocacy groups. Advocacy leaders can use this research to compare their organizational structure and resourcing with those of leading organizations.
Health Care; Pharmaceutical; Diagnostic; Biotech; Research
Abbott; Genomic Health; Boehringer Ingelheim; Amgen; Pfizer; Novo Nordisk; Genzyme; Lilly; Parexel; MedImmune
This benchmarking research included executives at 11 bio-pharmaceutical, healthcare companies. Research participants included Executive Directors, Medical Executives, Directors and Product Managers. More than 80% of benchmark partners were directors or above –and most worked directly in Advocacy groups or functions.
Field interviews and study analysis produced many observations and benchmark findings. Key study insights reflect the inter-related evolution of an Advocacy Group’s structure, service and staffing strategies to support its success with partners and internal customers.
Sample Key Findings
Optimizing Impact with Less Resources: Advocacy is not known for its big budgets or staff; what it is recognized for is its ability to network and pull ideas and people together -whether they’re internal or external -and to build a commonality of interest so that the group’s impact is broader than just one person’s efforts. These high-impact skills don’t always require large budgets. Continue to leverage and showcase this skill set, which can be highly leveraged.