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25DB




Products & Services Sales and Marketing Marketing Management Managing Marketing Organizations Recruitment and Selection

Align Marketing Staff Background and Experience with Corporate Goals in the Recruiting and Training Processes -- Part 1

Excerpt in Cart

ID: 3657


Features:


Words: 830


Published: Pre-2014


Delivery Format: Online


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Hire marketing personnel based on skill level and predicted team contribution. At Company E, the recruiting philosophy in the marketing department is focused more on the personal skills and abilities of the candidate rather than their length of experience in marketing or with the company. According to the Co-Vice President of Quality Improvement and Consumer Information, the majority of those hired into the marketing department (from outside the organization) are post-MBA graduates or those that have had extensive pharmaceutical marketing experience. However, the background of the candidate is secondary to their ability, and often individuals are pulled in from the operational, sales, and even finance departments to contribute to the marketing team in unique ways. The marketing department at Company E seeks individuals who understand quantitative and qualitative market research, have a proficiency in mass communication, and have experience in the pharmaceutical sector. Employ consumer marketing staff from various disciplines to create a consumer marketing team with cross-functional experience and knowledge ...

Industries Profiled:
Miscellaneous


Companies Profiled:
A Leading Pharmaceutical Company


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