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25DB




Products & Services Sales and Marketing Marketing Management Managing Marketing Organizations Recruitment and Selection

Align Marketing Staff Background and Experience with Corporate Goals in the Recruiting and Training Processes -- Part 2

DB Image

ID: 3658


Features:

Graphics


Words: 668


Published: Pre-2014


Delivery Format: Online


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Minimize additional staffing costs by hiring consumer marketing personnel from
within the organization.
Company D devotes approximately six percent (6%) of its total marketing staff
budget to staffing costs. To maintain this relatively low staffing budget and
continue to allocate additional resources to the working advertising budget,
the company hires marketing personnel from within the organization. Some
companies hire outside staff with MBAs and marketing degrees to perform
consumer marketing functions; however, some company marketers rise through the
ranks of the marketing department, and others transfer from different areas
inside the organization.

By shifting and promoting employees, Company D saves money in reduced salary
expenses and training costs. Upon joining a product’s consumer marketing team,
staff members are already schooled in the company’s philosophies, processes,
and technology; therefore, Company D only needs to refine skill sets to include
marketing activities ...

Industries Profiled:
Miscellaneous; Pharmaceutical


Companies Profiled:
A Leading Pharmaceutical Company

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