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Products & Services Business Operations Alliances and Partnerships Relationship Management

Align Wholesaling Systems with Corporate Strategy, Standardize Product Offerings, and Increase Process Efficiency to Maximize Partnership and Alliance Benefits

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ID: 3712


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Words: 708


Published: Pre-2016


Delivery Format: Online


 

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919-403-0251

  • STUDY OVERVIEW
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Align Systems with Wholesaling Strategy
Align wholesaling operations along marketing and logistical lines to increase
competitiveness.
As wholesaling markets in a number of industries become more competitive, some
benchmark companies have undergone corporate restructuring programs to gain a
competitive edge. For example, one interview partner has realigned its
corporate operations into four logistical and six marketing regions. This
alignment has aided the company in its efforts to consolidate its work force
and concentrate its wholesaling marketing on its most profitable channels.
Part of this initiative has resulted in the elimination of unprofitable
channels and the expansion of those that are highly profitable.

Create a separate wholesale organization to effectively manage resellers ...

Industries Profiled:
Miscellaneous


Companies Profiled:

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