As traditional physician access channels close shut, medical science liaisons (MSLs) play an integral role in accessing and engaging key thought leaders in throughout the Americas, in both Canada and in Latin America. In order to develop impactful field medical teams, Medical Affairs leaders need to know how top competitors resource, align and support their MSLs.
Best Practices, LLC undertook this benchmarking research to examine how leading pharma and biotech companies allocate critical resources (including MSL staffing levels and travel & entertainment budgets) across core LATAM markets and in Canada. The report also assesses how top organizations structure, align and support their MSL teams from a global, regional and local perspective, especially to fuel new product launch success.
In addition to delivering resource and support insights, this report captures Americas region and country-level field metrics on MSL productivity, efficiency, KOL and key account targeting, interaction frequency, communication and tools, skills and background, and other areas – all to help pharma medical leaders enhance field medical impact across Canada and Latin America.