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» Products & Services » » Sales and Marketing » Marketing Management » Segmenting Target Markets » Segmentation Tools and Techniques

Analyzing Potential Market Segments & Identifying Leads

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ID: 4505

Features:

Metrics, Graphics

Published: Pre-2020

Delivery Format: Online PDF Document

 

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This 22-slide presentation examines methods to effectively research potential market segments. The goal of this study is to identify best practices for analyzing potential market segments and identifying prospects for future business opportunities. Based on a survey of 32 companies, the study covers: Size of Marketing and Market Research Departments, Number of Annual Product Segment Analyses, Tools and Resources Used for Gathering Purchasing and Company Data, Prospect lists and Qualifications and Development of Marketing Plan/Calendar. The presentation also includes a discussion of resources for marketing research and marketing budget size. This research originated from Best Practices, LLC’s Internet Benchmarking Exchange service.

Industries Profiled:
Manufacturing; Computers; Pharmaceutical; Chemical; Computer Hardware; Media; Energy; Telecommunications; Professional Services; Health Care


Companies Profiled:
Blackbaud; ALTA; Celerity - Unit Instruments; Axceleon; Consolidated Container Company; Boston Gear; Degussa AG; ContentCare; Imation; Darmann Abrasive Products; Lord Corp; Datasweep; Inc.; PerkinElmer; Dresser-Rand; Siemens; Engineered Machined Products; Epic Data; ESAB AB; Fuji Xerox; Geocel Holdings; Goldmarks; Hire.com; Intagio Trading Network; JM Mold South; Raymond Corporation; Samara Window Construction; Sayga Flour Mills; Serigraph; SINOCHEM; Tata Johnson Controls; Textron Inc.; Update Software

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