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25DB




Products & Services Sales and Marketing Marketing Management Segmenting Target Markets Segmentation Tools and Techniques

Analyzing Potential Market Segments & Identifying Leads

DB Image

ID: 4505


Features:

Metrics, Graphics


Published: Pre-2013


Delivery Format: Online PDF Document


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
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This 22-slide presentation examines methods to effectively research potential market segments. The goal of this study is to identify best practices for analyzing potential market segments and identifying prospects for future business opportunities. Based on a survey of 32 companies, the study covers: Size of Marketing and Market Research Departments, Number of Annual Product Segment Analyses, Tools and Resources Used for Gathering Purchasing and Company Data, Prospect lists and Qualifications and Development of Marketing Plan/Calendar. The presentation also includes a discussion of resources for marketing research and marketing budget size. This research originated from Best Practices, LLC’s Internet Benchmarking Exchange service.

Industries Profiled:
Manufacturing; Computers; Pharmaceutical; Chemical; Computer Hardware; Media; Energy; Telecommunications; Professional Services; Health Care


Companies Profiled:
Blackbaud; ALTA; Celerity - Unit Instruments; Axceleon; Consolidated Container Company; Boston Gear; Degussa AG; ContentCare; Imation; Darmann Abrasive Products; Lord Corp; Datasweep; Inc.; PerkinElmer; Dresser-Rand; Siemens; Engineered Machined Products; Epic Data; ESAB AB; Fuji Xerox; Geocel Holdings; Goldmarks; Hire.com; Intagio Trading Network; JM Mold South; Raymond Corporation; Samara Window Construction; Sayga Flour Mills; Serigraph; SINOCHEM; Tata Johnson Controls; Textron Inc.; Update Software


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.