As the effectiveness of traditional physician access channels continues to decline, medical science liaisons (MSLs) play an important role in accessing and engaging thought leaders in the Asia-Pacific (APAC) region. In order to develop impactful field medical teams within each of the leading APAC markets, Medical Affairs leaders need to know how top competitors resource, align and support their MSLs.
Best Practices, LLC undertook this benchmarking research to examine how leading pharma and biotech companies allocate critical resources (including MSL staffing levels and travel & entertainment budgets) across core markets in the APAC region. The report also assesses how top organizations structure, align and support their MSL teams from a global, regional and local perspective, especially to fuel new product launch success.
In addition to delivering resource and support insights, this report captures APAC region and country-level field metrics on MSL productivity, efficiency, KOL and key account targeting, interaction frequency, communication and tools, skills and background, and other areas – all to help pharma medical leaders enhance field medical impact across APAC markets.