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Products & Services R and AS Conferences 2000 Aug 2000: Maximizing Competitive Advantage through Knowledge Management

Aug 2000 GBC Presentation: Scenario-Based Strategic Planning: Renal Division Case Study (Baxter Healthcare)

ID: GBC-P082000BMS


Published: Pre-2014


Delivery Format: PowerPoint


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • PRESENTER INFO
Baxter's Renal Division with over $1.5 billion in revenues, faced a number of strategic growth alternatives. Through scenario-based strategic planning, the senior management team evaluated alternatives and invested in a new growth trajectory. This presentation will provide a real-world example of the strengths and weaknesses of scenario-based strategic planning as a decision tool.

Industries Profiled:
Medical Device


Companies Profiled:
Baxter Healthcare

Michelle Robinette-Das
Senior Manager, Renal Division

Baxter Healthcare