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Best Practices, LLC conducted this benchmarking study to identify benchmark metrics, industry trends, pitfalls to avoid and success factors that help optimize PTR structure and operations. Additionally, it also provides effective best practices to optimize external collaborations with associations and societies. Executives and managers can use this research study to compare their current strategies with those at leading companies.
Sample Key Findings
Respondents Indicated a Preference For Centralization Of The Function: Nearly 40% of respondents have centralized structures for PTR, and another 35% have hybrid structures that are often partially centralized. Among those with variations of decentralized structures (regional, therapeutic, etc.), only 8% are decentralized by brand.