Professional Medical Education Excellence: Benchmarking Critical Program and Multidisciplinary Education Trends for the Medical Device and Biopharmaceutical Marketplace

STUDY OVERVIEW

Given the important role of Medical Education groups and the challenging business environment they face, it's critical for organizations to continually improve the development and delivery of their education programs to improve patient outcomes. Across medical device and pharma companies, a majority of Medical Education leaders are relying more heavily on multidisciplinary programs in an effort to become more efficient and outcomes oriented.

This Best Practices, LLC study presents benchmarks and insights around the different approaches to program development and delivery as well as the utilization of professional societies/associations. There is also a chapter devoted to the use of multidisciplinary Medical Education programs and the different factors driving these emerging programs. In addition to quantitative data on all these issues, this study contains narratives from education leaders on how they are dealing with some of these challenges. Medical Education leaders can use this study to ensure they are supporting the types of programs that add value to both physicians and the company.

The data in this study are presented in two segments: Medical Device and Pharmaceutical.

KEY TOPICS

• Universe of Learning: Key Demographics of Participating Companies
• Program Benchmarks & Trends: Developing and Deploying Medical Education Programs
• Educating For Better Outcomes: Multidisciplinary programs are on the Rise

• Current Mix of Company-Developed versus Vendor-Developed Education Programs
• Current Mix of Company-Delivered versus Vendor-Delivered Education Programs
• Estimate of the Mix of Company-Delivered versus Vendor-Delivered Education Programs in the next 24-36 months
• Estimate of the Mix of Company-Developed versus Vendor-Developed Education Programs in the next 24-36 months
• Percentage of Company-Sponsored Accredited and Non-Accredited Education Programs presented Through Professional Societies in Most Recent Fiscal Year
• Over the next 2-3 Years, what will be the Trend for Grants Regarding the Number of Grants to Professional Society/Associations for Accredited and Non-Accredited Programs
• Use Multidisciplinary Programs to Support Medical Education
• Percent of Education Supporting Multidisciplinary Programs
• Mix of Multidisciplinary Education Programs (Accredited versus Non-Accredited)
  

• Professional Society Utilization & Grant Trends: Both segments utilize professional societies for roughly two-thirds of their company sponsored accredited programs and one third of their non-accredited programs. Meanwhile, a majority of both segments expect society grants for accredited and non-accredited programs to either stay flat or decrease in the next 2-3 years; a quarter of both segments expect grants to decline for both program types in the same period.
  

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