Benchmarking Effective Pricing Strategies

This 18-slide presentation examines the different factors that are used in developing an effective pricing strategy. Based on a survey of 14 global companies, the study covers: Marketing Segments, Setting Pricing, Pricing Model Owner, Pricing Alignment, Leveraging Client Relationships and Customer Profitability, and Responsibility for Pricing and Market segmentation. This research originated from Best Practices, LLC's Internet Benchmarking Exchange service.

Industries Profiled:
Financial Services; Banking; Health Care; Insurance; Computer Hardware; Computers; High Tech; Manufacturing; Pharmaceutical; Biotech; Professional Services


Companies Profiled:
Bank of America; Johnson & Johsnon - Egypt; Blue Cross and Blue Shield of North Carolina; Merck Sharp & Dohme (MSD) China; Dell Computer; Verizon Information Services; IBM; Merck Frosst Canada; NCR; Pfizer; Pharmacia; Trammell Crow

Cover Page	Participating Companies
Sample Page	Study Overview

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