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» Products & Services » » Marketing Management » Digital Marketing

Benchmarking Internet Self-help: Capabilities and Operations

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ID: 4322

Features:

Metrics, Graphics, Summary Matrix

Published: Pre-2020

Delivery Format: Online PDF Document

 

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As the Internet becomes more pervasive, successful companies are developing advanced online search and self-help functions. Thirteen benchmarking companies were surveyed to identify how they measure and advance self-help functions. This presentation covers key findings in the following topics: self-help capabilities, vendors, measuring ROI, measuring search accuracy, and measuring customer satisfaction. This document also provides executive insights detailing successful ways to measure the effectiveness of Internet search functions. Further, a matrix with specific survey questions and the responses of each participating company is included.

Industries Profiled:
Energy; Electronics; Consumer Products; Financial Services; Banking; Consulting; High Tech; Manufacturing; Pharmaceutical; Shipping


Companies Profiled:
ALSTOM; SCI Systems; Electrolux Kelvinator Limited; Canada Life Financial Corporation; Bank of America; DataForce; Cisco Systems; Export Development Canada; Eli Lilly and Company; Mellon; FedEx; Honeywell; IBM

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