Pharmaceutical companies continue to improve the effectiveness of their managed care interactions by employing specialized medical liaisons who can speak the "payer language." These field roles, which can include Health Outcomes Liaisons (HOLs), Managed Care Liaisons (MCLs), address the value and outcomes information that drive payer decisions.
Still, there is significant variance across pharma companies in which payer groups such payer liaisons work with, as well as the services and activities these field functions perform.
Best Practices, LLC undertook benchmarking research to deliver insights around the roles, responsibilities, resources and activities for U.S.-based payer liaison medical teams. This report also contains qualitative information from study participants on the value, weaknesses and best practices surrounding the use of field medical roles to interact with the payer community.