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Best Practices, LLC undertook a benchmarking study to examine a host of foundational benchmarks required to achieve best-in-class performance in digital marketing in the health care sector, and foster a stronger digital culture throughout the organization. The study delivers benchmarks around digital marketing structural trends, achieving multichannel maturity, digital marketing staffing & budget trends and speed to execute key digital tactics.
Best Practices, LLC engaged 39 digital marketing leaders from 30 leading pharmaceutical, biotechnology, and life sciences companies. 13 study participants represent large pharma organizations, while the remaining benchmark class represent medium or small companies.
1. Digital Marketing Is Administered by Increasingly Complex Function:
1. Foundational Benchmarks p. 13
Digital Marketing Structure
2. Achieving Multichannel Excellence p. 20
Multichannel Maturity Benchmarks
Speed to Execute Key Services
Syncing Channel Service Strategy
Fostering Digital Culture across the Organization
3. Digital Investment Trends p. 36