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Marketing Management » Digital Marketing
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As the use of digital technologies evolves, healthcare companies must constantly adapt their digital marketing approaches to effectively reach customers. Leading organizations innovate across all available channels, using the full power of digital tools and technologies to integrate multichannel strategy and tactics into traditional marketing and brand approaches.
This study examines the innovative programs and activities being implemented by high-performing digital marketing teams in the pharmaceutical and healthcare spaces. The study identifies and evaluates key trends in the utilization and performance of digital marketing activities. In addition, the research reviews current trends in mobile and wearable devices.
NOTE: Survey responses on select questions have been segmented into two perspectives - Large Companies and Small and Mid-Size Companies.