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Best Practice Database
Marketing Management » Digital Marketing
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
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As the use of digital technologies evolves, healthcare companies must constantly adapt their digital marketing approaches to effectively reach customers. Leading organizations innovate across all available channels, using the full power of digital tools and technologies to integrate multichannel strategy and tactics into traditional marketing and brand approaches.
This study examines the innovative programs and activities being implemented by high-performing digital marketing teams in the pharmaceutical and healthcare spaces. The study identifies and evaluates key trends in the utilization and performance of digital marketing activities. In addition, the research reviews current trends in mobile and wearable devices.
NOTE: Survey responses on select questions have been segmented into two perspectives - Large Companies and Small and Mid-Size Companies.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.