Biopharmaceutical; Pharmaceutical; Consulting; Health Care; Biotech; Clinical Research; Laboratories; Computer Hardware; Research
Alkermes; Allergopharma; Asklepion Pharmaceuticals; LLC; Axovant Sciences; Biolink Marketing LLC; Boehringer Ingelheim; Cempra; EMD Serono; Everex Pharmaceuticals; Grifols; HUYA Bioscience International; Inovio Pharmaceuticals; Merck; Pfizer; Sanofi; Teva Pharmaceutical Industries Ltd; Toshiba; UCB Pharma
Best Practices, LLC engaged 18 leaders from 17 biopharmaceutical companies and one pharma marketing firm through a benchmarking survey. Almost 70% of participants are at the level of director or above. In-depth interviews were conducted with 4 branding leaders to gather further insights.
Insights in this study are presented in two data segments: Effective Company Segment (N=9 – companies self-rated as “Effective”) and Large Company Segment (N=9 – companies >$3B in revenues).