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25BMR




Products & Services Medical Affairs Structure, Staffing and Budgets

Best Practices in Creating Efficient and Effective Medical Affairs and Market Access Teams in Medical Devices

ID: POP-346


Features:

6 Info Graphics

60 Data Graphics

680+ Metrics


Pages: 75


Published: 2021


Delivery Format: Shipped


 

License Options:


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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
  • VIEW TOC AND LIST OF EXHIBITS
As the competitive medical device industry is expected to witness massive growth in the forthcoming years, it is important to develop resilient Medical Affairs and Market Access teams to improve the organization’s external engagement efforts and ability to differentiate its treatments. But while medical device product portfolios grow, many device manufacturers still face resource constraints which may undermine the ability of emerging Medical Affairs and Market Access teams to effectively support in-line products.

Best Practices, LLC undertook this research to capture crucial staffing, resourcing, and operational performance benchmarks for Medical Affairs and Market Access teams within medical device companies. This research will help Medical Affairs and Market Access leaders determine how to build and steer their teams to ensure they effectively differentiate their products in the competitive medical device sector.

Industries Profiled:
Medical Device; Diagnostic; Health Care; Pharmaceutical; Science


Companies Profiled:
Aerin Medical; Baxter International; CDx Diagnostics; CMR Surgical; GE Healthcare; Hillrom; iRhythm Technologies; Inc.; MEDICEM; Tandem Diabetes Care; Teleflex; Thermo Fisher Scientific

Study Snapshot

Best Practices, LLC engaged 13 leaders from 11 leading medical device companies in this research through a benchmarking survey. Over 85% of participants serve at the director level or above.

Key topics covered in this report include:

  • Medical Affairs Staffing and Investment
  • Market Access Staffing and Investment
  • External Engagement and Medical Education
  • Thought Leader and Payer Engagement
  • KPIs Used by Medical Affairs and Market Access Teams

Key Findings

Select key insights uncovered from this report are noted below. Detailed findings are available in the full report.

  • KOLs and DOLs per MSL: MSLs at Med Device firms typically support 24-30 KOLs and 5-11 DOLs.
  • Key Thought Leader Activities: At large companies, ad board and IIT support is the most-valued activity for thought leader engagement. At smaller companies, relationship management is most-valued.

Table of Contents

Sr. No.
Topic
Slide No.
I.
Benchmark ClassPg. 3
II.
Executive SummaryPg. 4
III.
Medical Affairs Staffing and InvestmentPg. 5
IV.
Market Access Staffing and InvestmentPg. 19
V.
External Engagement and EducationPg. 25
VI.
Thought Leader Insights and MetricsPg. 34
VII.
Payer Insights and MetricsPg. 60
VIII.
Participant DemographicsPg. 67
IX.
About Best Practices, LLCPg. 75

    List of Charts & Exhibits

    I. Medical Affairs Staffing and Investment

    • Total number of FTEs devoted to the Medical Affairs function
    • Percentage of total FTEs devoted to each of the listed medical responsibilities – Total benchmark class
    • Percentage of total FTEs devoted to each of the listed medical responsibilities – Large companies segment vs. Mid-small companies segment
    • Total investment (in USD million) devoted to entire Medical Affairs division
    • Percentage of medical budget that is not devoted to costs tied directly to employees such as salaries, travel & expenses, and incentives/bonuses
    • Percentage of medical budget that is devoted to each of the listed Medical Affairs-related activities – Total benchmark class
    • Percentage of medical budget that is devoted to each of the listed Medical Affairs-related activities – Large companies segment vs. Mid-small companies segment
    • Budget and staffing allocation to each of the listed Medical Affairs-related activities
    • Structure of the Medical Affairs function – Total benchmark class
    • Structure of the Medical Affairs function – Large companies segment vs. Mid-small companies segment
    • Reporting of the Medical Affairs function – Total benchmark class
    • Reporting of the Medical Affairs function – Large companies segment vs. Mid-small companies segment

    II. Market Access Staffing and Investment

    • Total number of FTEs devoted to the Market Access function
    • Total investment (in USD million) devoted to entire Market Access / Managed Markets division
    • Percentage of Market Access / Managed Markets budget that is not devoted to costs tied directly to employees such as salaries, travel & expenses, and incentives/bonuses
    • Structure of the Market Access function
    • Reporting of the Market Access function

    III. External Engagement and Education

    • Percentage of payer presentations involving MSLs in the meetings; Average number of MSLs involved in each payer presentation
    • Number of medical education events supported by benchmark organizations each year; Average number of FTEs devoted to managing/supporting each medical education event
    • Total number of programs supported by medical education organizations in the last fiscal year
    • Average number of programs conducted by one medical education FTE in the last fiscal year
    • Percentage of medical education programs supported by vendors
    • Average number of medical and scientific congresses (virtual or in-person) attended by one MSL at benchmark organizations
    • Average number of scientific publications published in a year
    • Number of payer meetings held by one Market Access associate or representative

    IV. Thought Leader Insights and Metrics

    • Average number of key opinion leaders (KOLs) and digital opinion leaders (DOLs) managed by each MSL
    • Most valued thought leader engagement activities – Total benchmark class
    • Most valued thought leader engagement activities – Large companies segment vs. Mid-small companies segment
    • Importance ranking of thought leader activities to the Medical Affairs organization – Total benchmark class
    • Importance ranking of thought leader activities to the Medical Affairs organization – Large companies segment
    • Effectiveness of listed metrics to track thought leader engagement success
    • Percentage of intelligence-gathering work involving proactive collection (targeted, directed, focused on a specific topic of interest) vs. reactive collection
    • Effectiveness of primary sources for insight generation within Medical Affairs
    • Effectiveness of secondary sources for insight generation within Medical Affairs
    • Best practices in insight sharing – Total benchmark class
    • Best practices in insight sharing – Large companies segment
    • Internal functions with whom insights are shared – Total benchmark class
    • Internal functions with whom insights are shared – Large companies segment
    • Performance KPIs used by Medical Affairs teams – Total benchmark class
    • Performance KPIs used by Medical Affairs teams – Large companies segment vs. Mid-small companies segment
    • Impact/outcomes/strategic KPIs used by Medical Affairs teams – Total benchmark class
    • Impact/outcomes/strategic KPIs used by Medical Affairs teams – Large companies segment
    • Topmost valued things provided by medical teams to thought leaders and KOLs
    • Improvement areas for medical teams to improve thought leader engagement
    • Most valued payer engagement activities
    • Importance ranking of payer engagement activities
    • Effectiveness of listed metrics to track payer engagement success
    • Percentage of intelligence-gathering work involving proactive collection (targeted, directed, focused on a specific topic of interest) vs. reactive collection (unprompted, undirected, spontaneously provided by external meetings)
    • Best practices in insight sharing
    • Internal functions with whom insights are shared

    V. Payer Insights and Metrics

    • Average number of Market Access associates/representatives brought in on each payer meeting
    • Average number of payers managed by each health outcome liaison (HOL) or equivalent Market Access field representative
    • Performance KPIs used by Market Access teams
    • Impact/outcomes/strategic KPIs used by Market Access teams
    • Topmost valued things provided by medical teams to payers
    • Improvement areas for medical teams to improve payer engagement