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Best Practice Database
Sales and Marketing » New Product Development and Launch » Managing Development Process » Development Activities
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
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To ensure high performance, drive overall growth and allocate resources optimally, pharmaceutical partners need a deeper understanding of how leading companies best structure and manage new product planning and strategic alliance processes. By identifying and adapting the most effective and innovative practices that other top pharmaceutical manufacturers have used, this document will support companies’ efforts to make their new product planning and strategic alliance processes more effective. This five-page document provides a valuable operational compass to guide companies’ efforts to ensure that their processes are effective.