Best Practices for Gathering and Distributing Insights within Medical Affairs Organization: Oncology (Hematologic Malignancies) Segment

Industries Profiled:
Pharmaceutical; Communications; Manufacturing; Biotech; Consumer Products; Diagnostic; Medical Device; Health Care; Chemical


Companies Profiled:
Agios; ApotheCom; Bayer; Boehringer Ingelheim; Eli Lilly and Company; Daiichi Sankyo; Eisai; Genentech; Janssen; Merck; Novartis; Roche; Sanofi Genzyme; Sandoz; Servier; Takeda Pharmaceuticals; Terumo BCT: Terumo Blood and Cell Technologies

Study Snapshot

Best Practices, LLC partnered with 22 executives from 17 top life sciences companies specializing in oncology (hematologic malignancies) to uncover critical benchmarking insights. The study insights are mostly from directors and higher management executives, representing nearly 80% of the benchmark participants.

Benchmark insights are presented in two different segments to reflect different approaches to medical insight generation and sharing:

• Insight Leaders (3 respondents)
• Insight Majority (19 respondents)

• Structure of Oncology (Hematologic Malignancies) Insights and Dissemination Groups
• Gathering Insights: Coordination, Activities, and Tools
• Disseminating Insights: Tools, Activities, and Effectiveness
• Training Techniques for Insights Gathering
• Innovative and Best Practices in Insights Distribution
• Actionable Insights and Intelligence Gathering
• Key Lessons Learned

• Insight Gathering Process and Its Effectiveness: Few conduct the Insight Process through a stand-alone group. Instead, they use various subfunctions to coordinate a slate of activities to ensure data is gathered and input into a system. They may choose to coordinate work across other inter-functional groups, often with limited success.

• Training for Gathering and Sharing Medical Insights: Companies most often provide training on presentation skills and guidelines for collecting internal intelligence. This leaves other training areas around guidelines, analytics and project management that many ignore.

Sr. No.	Topic	Slide No.
I.	Executive Summary	Pg. 4
	One-page Executive Brief	Pg. 5
	Segmentation Criteria	Pg. 6
II.	Insight Overview and Key Findings	Pg. 9
III.	Structure of Medical Insights and Dissemination Group	Pg. 13
IV.	Gathering Insights: Coordination, Activities and Tools	Pg. 32
V.	Disseminating Insights: Tools, Activities and Effectiveness	Pg. 58
VI.	Insights Gathering: Training Techniques and Tools	Pg. 67
VII.	Innovative and Best Practices	Pg. 71
VIII.	Actionable Insights and Intelligence Gathering	Pg. 74
IX.	Lessons Learned	Pg. 78
X.	Participant’s Demographics	Pg. 80
XI.	Detailed Benchmark Study Data	Pg. 83
XII.	About Best Practices, LLC	Pg. 110

• Overview of the business issue, methodology, analysis, and recommendations
• Insight segmentation
• Key success factors of the Insight Leaders group
• Essential framework for gathering oncology (hematologic malignancies) insights

• Key steps in gathering and disseminating medical insights for oncology (hematologic malignancies) – Total benchmark class
• Key steps in gathering and disseminating medical insights for oncology (hematologic malignancies) – Insight Leaders
• Key steps in gathering and disseminating medical insights for oncology (hematologic malignancies) – Insight Majority

• Presence of a dedicated group within Medical Affairs for gathering and disseminating oncology (hematologic malignancies) insights – Total benchmark class
• Presence of a dedicated group within Medical Affairs for gathering and disseminating oncology (hematologic malignancies) insights – Insight Leaders
• Case Example: Structure and process of insights collection and distribution by a separate group at Company A
• Presence of a dedicated group within Medical Affairs for gathering and disseminating oncology (hematologic malignancies) insights – Insight Majority
• Case Example: Global insights collection process at Company B
• Case Example: Insights compilation by a cross-functional group within U.S. Medical Affairs from various sources at Company C
• Case Example: Insight gathering and dissemination process at Company D
• Role of each group within Medical Affairs in gathering and disseminating oncology (hematologic malignancies) insights – Total benchmark class
• Role of each group within Medical Affairs in gathering and disseminating oncology (hematologic malignancies) insights – Insight Leaders
• Role of each group within Medical Affairs in gathering and disseminating oncology (hematologic malignancies) insights – Insight Majority
• Primary and supporting roles of Medical Affairs groups in gathering and disseminating insights – Total benchmark class
• Role of Medical Affairs sub-functions in gathering and disseminating oncology (hematologic malignancies) insights – Insight Leaders and Insight Majority
• Other Medical Affairs groups involved in insights gathering and dissemination
• Expertise level of individuals responsible for conveying oncology (hematologic malignancies) insights to other functions – Total benchmark class
• Expertise level of individuals responsible for conveying oncology (hematologic malignancies) insights to other functions – Insight Leaders and Insight Majority
• Strengths and weaknesses in the structure of oncology (hematologic malignancies) insights gathering and dissemination groups
• Strengths of insights gathering and dissemination group structure
• Weaknesses in insights gathering and dissemination group structure

• Effectiveness of tactics and tools used by the Oncology (Hematologic Malignancies) Medical Affairs group for coordinating work, data, and analyses – Total benchmark class
• Effectiveness of listed tactics and tools used by the Oncology (Hematologic Malignancies) Medical Affairs group to coordinate work, data, and analyses for stakeholders – Total benchmark class
• Highly effective team coordination tactics and tools within Medical Affairs – Insight Leaders and Insight Majority
• Effective team coordination tactics and tools within Medical Affairs – Insight Leaders and Insight Majority
• Highly effective team coordination tactics and tools for stakeholders – Insight Leaders and Insight Majority
• Effective team coordination tactics and tools for stakeholders – Insight Leaders and Insight Majority
• Use of different tools for oncology (hematologic malignancies) insight gathering in Medical Affairs; Integration of insights into a unified platform
• Additional tactics used by participants to generate precise and faster insights
• Proportion of oncology (hematologic malignancies) intelligence gathering through primary (field) research and secondary research – Total benchmark class
• Proportion of oncology (hematologic malignancies) intelligence gathering through primary (field) research and secondary research – Insight Leaders and Insight Majority
• Effectiveness and importance of primary data sources for oncology (hematologic malignancies) insights – Total benchmark class
• Frequency of primary data source usage in gathering oncology (hematologic malignancies) intelligence – Total benchmark class
• Effectiveness and importance of primary data sources for oncology (hematologic malignancies) insights – Insight Leaders
• Effectiveness and importance of primary data sources for oncology (hematologic malignancies) insights – Insight Majority
• Frequency of primary data source usage in gathering oncology (hematologic malignancies) intelligence – Insight Leaders and Insight Majority
• Effectiveness and importance of secondary data sources for oncology (hematologic malignancies) intelligence – Total benchmark class
• Frequency of usage of secondary sources for collecting intelligence data within Oncology (Hematologic Malignancies) Medical Affairs – Total benchmark class
• Effectiveness and importance of secondary data sources for oncology (hematologic malignancies) intelligence – Insight Leaders
• Effectiveness and importance of secondary data sources for oncology (hematologic malignancies) intelligence –Insight Majority
• Frequency of secondary data source usage in gathering oncology (hematologic malignancies) intelligence – Insight Leaders and Insight Majority
• Effectiveness of internal sources supporting intelligence gathering in oncology (hematologic malignancies) – Total benchmark class
• Highly effective internal sources for intelligence gathering in oncology (hematologic malignancies) – Insight Leaders and Insight Majority
• Functions and groups used within Oncology (Hematologic Malignancies) Medical Affairs teams to narrow the focus of the issue and discover information gaps – Total benchmark class
• Functions and groups used within Oncology (Hematologic Malignancies) Medical Affairs teams to narrow the focus of the issue and discover information gaps – Insight Leaders and Insight Majority
• Internal limitations to accessing oncology (hematologic malignancies) insights in Medical Affairs – Total benchmark class
• Barriers to internal insights sharing within Medical Affairs

• Types of intelligence deliverables in oncology (hematologic malignancies) – Total benchmark class
• Types of intelligence deliverables in oncology (hematologic malignancies) – Insight Leaders and Insight Majority
• Tools used by Oncology (Hematologic Malignancies) Medical teams to deliver insights to other functions – Total benchmark class
• Tools used by Oncology (Hematologic Malignancies) Medical teams to deliver insights to other functions – Insight Leaders and Insight Majority
• Effectiveness and importance of digital tools used by the Oncology (Hematologic Malignancies) Medical Affairs team to gather, evaluate, and disseminate intelligence – Total benchmark class
• Highly effective digital tools used by Oncology (Hematologic Malignancies) Medical Affairs teams to gather, evaluate, and disseminate intelligence – Insight Leaders and Insight Majority
• Effective digital tools used by Oncology (Hematologic Malignancies) Medical Affairs teams to gather, evaluate, and disseminate intelligence – Insight Leaders and Insight Majority
• Importance of digital tools used by Oncology (Hematologic Malignancies) Medical Affairs teams to gather, evaluate, and disseminate intelligence – Insight Leaders and Insight Majority

• Effectiveness of training techniques for collecting oncology (hematologic malignancies) insights – Total benchmark class
• Effectiveness of training techniques for collecting oncology (hematologic malignancies) insights – Insight Leaders and Insight Majority
• Effective online training tools

• Analyzing and prioritizing insights – a key step in gathering information and deriving actionable insights
• Innovative practices for leveraging platforms to generate faster and more actionable intelligence insights

• Voices from the field: Actionable insights captured by benchmarked Medical Affairs teams
• Additional intelligence-gathering methods used by Oncology (Hematologic Malignancies) Medical Affairs teams beyond KOL and HCP engagement

• Constructive insights and key learnings

• Geographic responsibility of benchmark partners
• Job titles of benchmark partners