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Best Practices for Gathering and Distributing Insights within Medical Affairs Organization: Oncology (Solid Tumors) Segment

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24 Info Graphics

73 Data Graphics

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17 Narratives

Pages: 111

Published: 2025

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STUDY OVERVIEW
BENCHMARK CLASS
STUDY SNAPSHOT
KEY FINDINGS
VIEW TOC AND LIST OF EXHIBITS

Medical Affairs teams specializing in Oncology play a crucial role in bridging the gap between clinical research and real-world treatment strategies. By effectively gathering and disseminating insights, these teams help shape evidence-based decisions, optimize patient outcomes, and support the development of innovative therapies. However, as the Oncology landscape grows increasingly complex, ensuring that insights are efficiently captured, analyzed, and shared across stakeholders has never been more critical.

To address this challenge, Best Practices, LLC conducted a benchmarking study to identify the most effective strategies for insight management within Medical Affairs teams focused on solid tumors. This report provides key benchmarks on team structure, coordination models, and technological tools that enhance insight generation and dissemination. Additionally, it highlights innovative approaches, training methodologies, and expert-driven best practices that can empower Medical Affairs teams to maximize their strategic impact in Oncology.

Industries Profiled:
Pharmaceutical; Biopharmaceutical; Communications; Manufacturing; Biotech; Consumer Products; Diagnostic; Medical Device; Health Care; Chemical; Science

Companies Profiled:
Agios; Alkermes; ApotheCom; AstraZeneca; Bayer; Boehringer Ingelheim; Clovis Oncology; Daiichi Sankyo; Eisai; Eli Lilly and Company; Genentech; Ipsen; Janssen; Merck KGaA; Merck; Novartis; Roche; Sandoz; Sanofi Genzyme; Takeda Pharmaceuticals; Terumo BCT: Terumo Blood and Cell Technologies; Teva Pharmaceuticals; Thermo Fisher Scientific

Study Snapshot

Best Practices, LLC partnered with 34 executives from 23 top life sciences companies specializing in oncology (solid tumors) to uncover critical benchmarking insights. The study insights are mostly from directors and higher management executives, representing nearly 80% of the benchmark participants.
Benchmark insights are presented in two different segments to reflect different approaches to medical insight generation and sharing:

Insight Leaders (6 respondents)
Insight Majority (28 respondents)

Key topics covered in this report include:

Structure of Oncology (Solid Tumors) Insights and Dissemination Groups
Gathering Insights: Coordination, Activities, and Tools
Disseminating Insights: Tools, Activities, and Effectiveness
Training Techniques for Insights Gathering
Innovative and Best Practices in Insights Distribution
Actionable Insights and Intelligence Gathering
Key Lessons Learned

Key Findings

Select key insights uncovered from this report are noted below. Detailed findings are available in the full report.

Medical Affairs Insight Leadership: Most companies lean on Field teams (71%) and Medical Strategy (65%) to lead the Insight process. However, leading organizations have Medical Operations step in instead of Field Teams.

Table of Contents

Sr. No.	Topic	Slide No.
I.	Executive Summary	Pg. 4
	One-page Executive Brief	Pg. 5
	Segmentation Criteria	Pg. 6
II.	Insight Overview and Key Findings	Pg. 9
III.	Structure of Medical Insights and Dissemination Group	Pg. 13
IV.	Gathering Insights: Coordination, Activities and Tools	Pg. 32
V.	Disseminating Insights: Tools, Activities and Effectiveness	Pg. 59
VI.	Insights Gathering: Training Techniques and Tools	Pg. 68
VII.	Innovative and Best Practices	Pg. 72
VIII.	Actionable Insights and Intelligence Gathering	Pg. 75
IX.	Lessons Learned	Pg. 79
X.	Participant’s Demographics	Pg. 81
XI.	Detailed Benchmark Study Data	Pg. 84
XII.	About Best Practices, LLC	Pg. 111

List of Charts & Exhibits

I. Executive Summary

Overview of business issue, methodology, analysis, and recommendations
Insight segmentation
Key success factors of the Insight Leaders group
Essential framework for gathering oncology (solid tumors) insights

II. Insight Overview and Key Findings

Key steps in gathering and disseminating medical insights for oncology (solid tumors) – Total benchmark class
Key steps in gathering and disseminating medical insights for oncology (solid tumors) – Insight Leaders
Key steps in gathering and disseminating medical insights for oncology (solid tumors) – Insight Majority

III. Structure of Medical Insights and Dissemination Group

Presence of a dedicated group within Medical Affairs for gathering and disseminating oncology (solid tumors) insights – Total benchmark class
Presence of a dedicated group within Medical Affairs for gathering and disseminating oncology (solid tumors) insights – Insight Leaders
Case Example: Structure and process of insights collection and distribution by a separate group at Company A
Presence of a dedicated group within Medical Affairs for gathering and disseminating oncology (solid tumors) insights – Insight Majority
Case Example: Global insights collection process at Company B
Case Example: Insights compilation by a cross-functional group within U.S. Medical Affairs from various sources at Company C
Case Example: Insight gathering and dissemination process at Company D
Role of each group within Medical Affairs in gathering and disseminating oncology (solid tumors) insights – Total benchmark class
Role of each group within Medical Affairs in gathering and disseminating oncology (solid tumors) insights – Insight Leaders
Role of each group within Medical Affairs in gathering and disseminating oncology (solid tumors) insights – Insight Majority
Primary and supporting roles of Medical Affairs groups in gathering and disseminating insights – Total benchmark class
Role of Medical Affairs sub-functions in gathering and disseminating oncology (solid tumors) insights – Insight Leaders and Insight Majority
Other Medical Affairs groups involved in insights gathering and dissemination
Expertise level of individuals responsible for conveying oncology (solid tumors) insights to other functions – Total benchmark class
Expertise level of individuals responsible for conveying oncology (solid tumors) insights to other functions – Insight Leaders and Insight Majority
Strengths and weaknesses in the structure of oncology (solid tumors) insights gathering and dissemination groups
Strengths of insights gathering and dissemination group structure
Weaknesses in insights gathering and dissemination group structure

IV. Gathering Insights: Coordination, Activities and Tools

Effectiveness of tactics and tools used by Oncology (Solid Tumors) Medical Affairs group for coordinating work, data, and analyses – Total benchmark class
Effectiveness of listed tactics and tools used by the Oncology (Solid Tumors) Medical Affairs group to coordinate work, data, and analyses for stakeholders – Total benchmark class
Highly effective team coordination tactics and tools within Medical Affairs – Insight Leaders and Insight Majority
Effective team coordination tactics and tools within Medical Affairs – Insight Leaders and Insight Majority
Highly effective team coordination tactics and tools for stakeholders – Insight Leaders and Insight Majority
Effective team coordination tactics and tools for stakeholders – Insight Leaders and Insight Majority
Use of different tools for oncology (solid tumors) insight gathering in Medical Affairs; Integration of insights into a unified platform
Additional tactics used by participants to generate precise and faster insights
Proportion of oncology (solid tumors) intelligence gathering through primary (field) research and secondary research – Total benchmark class
Proportion of oncology (solid tumors) intelligence gathering through primary (field) research and secondary research – Insight Leaders and Insight Majority
Effectiveness and importance of primary data sources for oncology (solid tumors) insights – Total benchmark class
Frequency of primary data source usage in gathering oncology (solid tumors) intelligence – Total benchmark class
Effectiveness and importance of primary data sources for oncology (solid tumors) insights – Insight Leaders
Effectiveness and importance of primary data sources for oncology (solid tumors) insights – Insight Majority
Frequency of primary data source usage in gathering oncology (solid tumors) intelligence – Insight Leaders and Insight Majority
Effectiveness and importance of secondary data sources for oncology (solid tumors) intelligence – Total benchmark class
Frequency of usage of secondary sources for collecting intelligence data within Oncology (Solid Tumors) Medical Affairs – Total benchmark class
Effectiveness and importance of secondary data sources for oncology (solid tumors) intelligence – Insight Leaders
Effectiveness and importance of secondary data sources for oncology (solid tumors) intelligence –Insight Majority
Frequency of secondary data source usage in gathering oncology (solid tumors) intelligence – Insight Leaders and Insight Majority
Effectiveness of internal sources supporting intelligence gathering in oncology (solid tumors) – Total benchmark class
Highly effective internal sources for intelligence gathering in oncology (solid tumors) – Insight Leaders and Insight Majority
Functions and groups used within Oncology (Solid Tumors) Medical Affairs teams to narrow the focus of the issue and discover information gaps – Total benchmark class
Functions and groups used within Oncology (Solid Tumors) Medical Affairs teams to narrow the focus of the issue and discover information gaps – Insight Leaders and Insight Majority
Internal limitations to accessing oncology (solid tumors) insights in Medical Affairs – Total benchmark class
Barriers to internal insights sharing within Medical Affairs

V. Disseminating Insights: Tools, Activities and Effectiveness

Types of intelligence deliverables in oncology (solid tumors) – Total benchmark class
Types of intelligence deliverables in oncology (solid tumors) – Insight Leaders and Insight Majority
Tools used by Oncology (Solid Tumors) Medical teams to deliver insights to other functions – Total benchmark class
Tools used by Oncology (Solid Tumors) Medical teams to deliver insights to other functions – Insight Leaders and Insight Majority
Effectiveness and importance of digital tools used by the Oncology (Solid Tumors) Medical Affairs team to gather, evaluate, and disseminate intelligence – Total benchmark class
Highly effective digital tools used by Oncology (Solid Tumors) Medical Affairs teams to gather, evaluate, and disseminate intelligence – Insight Leaders and Insight Majority
Effective digital tools used by Oncology (Solid Tumors) Medical Affairs teams to gather, evaluate, and disseminate intelligence – Insight Leaders and Insight Majority
Importance of digital tools used by Oncology (Solid Tumors) Medical Affairs teams to gather, evaluate, and disseminate intelligence – Insight Leaders and Insight Majority

VI. Insights Gathering: Training Techniques and Tools

Effectiveness of training techniques for collecting oncology (solid tumors) insights – Total benchmark class
Effectiveness of training techniques for collecting oncology (solid tumors) insights – Insight Leaders and Insight Majority
Effective online training tools

VII. Innovative and Best Practices

Analyzing and prioritizing insights – a key step in gathering information and deriving actionable insights
Innovative practices for leveraging platforms to generate faster and more actionable intelligence insights

VIII. Actionable Insights and Intelligence Gathering

Voices from the field: Actionable insights captured by benchmarked Medical Affairs teams
Additional intelligence-gathering methods used by Oncology (Solid Tumors) Medical Affairs teams beyond KOL and HCP engagement

IX. Lessons Learned

Constructive insights and key learnings

X. Participant’s Demographics

Geographic responsibility of benchmark partners
Job titles of benchmark partners