Best Practices for Gathering and Distributing Insights within Medical Affairs Organization: Psychiatry / CNS Segment

Industries Profiled:
Biopharmaceutical; Communications; Pharmaceutical; Biotech; Health Care


Companies Profiled:
Alkermes; ApotheCom; Boehringer Ingelheim; Eli Lilly and Company; Janssen; Lundbeck; Merck; Sage Therapeutics; Servier; Sunovion; Takeda Pharmaceuticals; Teva Pharmaceuticals

Study Snapshot

Best Practices, LLC engaged 14 executives from 12 leading life sciences companies specializing in psychiatry / CNS for this research. The study insights are mostly from directors and higher management executives, representing nearly 80% of the benchmark participants.
Benchmark insights are presented in two different segments to reflect different approaches to medical insight generation and sharing:

• Insight Leaders (3 respondents)
• Insight Majority (11 respondents)

• Structure of Psychiatry / CNS Insights and Dissemination Group
• Gathering Psychiatry / CNS Insights: Coordination, Activities, and Tools
• Disseminating Psychiatry / CNS Insights: Tools, Activities, and Effectiveness
• Training Techniques for Psychiatry / CNS Insights Gathering
• Innovative and Best Practices in Psychiatry / CNS Insights Distribution
• Actionable Insights and Intelligence Gathering in Psychiatry / CNS
• Key Lessons Learned

• Insight Gathering Process and Its Effectiveness: Around 36% of Psychiatry / CNS participants have a separate insight group to manage medical data. Most rely on various subfunctions to coordinate multiple activities for gathering and inputting data, often leading to inefficiencies. Coordination across inter-functional groups is attempted but often yields limited success.

• Insight Gathering Tools: Of those 67% of teams who utilize different insight gathering tools, 18% integrate their collections into a single platform.

Sr. No.	Topic	Slide No.
I.	Executive Summary	Pg. 4
	One-page Executive Brief	Pg. 5
	Segmentation Criteria	Pg. 6
II.	Insight Overview and Key Findings	Pg. 9
III.	Structure of Medical Insights and Dissemination Group	Pg. 13
IV.	Gathering Insights: Coordination, Activities and Tools	Pg. 31
V.	Disseminating Insights: Tools, Activities and Effectiveness	Pg. 58
VI.	Insights Gathering: Training Techniques and Tools	Pg. 67
VII.	Innovative and Best Practices	Pg. 71
VIII.	Actionable Insights and Intelligence Gathering	Pg. 74
IX.	Lessons Learned	Pg. 78
X.	Participant’s Demographics	Pg. 80
XI.	Detailed Benchmark Study Data	Pg. 83
XII.	About Best Practices, LLC	Pg. 110

• Overview of business issue, methodology, analysis, and recommendations
• Insight segmentation
• Key success factors of the Insight Leaders group
• Essential framework for gathering medical insights on psychiatry / CNS

• Key steps in gathering and disseminating medical insights for psychiatry / CNS – Total benchmark class
• Key steps in gathering and disseminating medical insights for psychiatry / CNS – Insight Leaders
• Key steps in gathering and disseminating medical insights for psychiatry / CNS – Insight Majority

• Presence of a dedicated group for gathering and disseminating psychiatry / CNS insights in Medical Affairs – Total benchmark class
• Presence of a dedicated group for gathering and disseminating psychiatry / CNS insights in Medical Affairs – Insight Leaders
• Case Example: Structure and process of insights collection and distribution by a separate group at Company A
• Presence of a dedicated group for gathering and disseminating psychiatry / CNS insights in Medical Affairs – Insight Majority
• Case Example: Global insights collection process at Company B
• Case Example: Insights compilation by a cross-functional group within U.S. Medical Affairs from various sources at Company C
• Case Example: Insight gathering and dissemination process at Company D
• Role of each group within Medical Affairs in gathering and disseminating psychiatry / CNS insights – Total benchmark class
• Role of each group within Medical Affairs in gathering and disseminating psychiatry / CNS insights – Insight Majority
• Role of Medical Affairs sub-functions in gathering and disseminating psychiatry / CNS insights – Total benchmark class
• Role of Medical Affairs sub-functions in gathering and disseminating psychiatry / CNS insights – Insight Leaders and Insight Majority
• Primary and supporting roles of Medical Affairs groups in gathering and disseminating insights – Total benchmark class
• Expertise level of individuals responsible for conveying psychiatry / CNS insights to other functions – Total benchmark class
• Expertise level of individuals responsible for conveying psychiatry / CNS insights to other functions – Insight Leaders and Insight Majority
• Strengths and weaknesses in the structure of psychiatry / CNS insights gathering and dissemination groups
• Strengths of insights gathering and dissemination group structure
• Weaknesses in insights gathering and dissemination group structure

• Effectiveness of tactics and tools used by Psychiatry / CNS Medical Affairs group for coordinating work, data, and analyses – Total benchmark class
• Effectiveness of listed tactics and tools used by the Psychiatry / CNS Medical Affairs group to coordinate work, data, and analyses for stakeholders – Total benchmark class
• Highly effective team coordination tactics and tools within Medical Affairs – Insight Leaders and Insight Majority
• Effective team coordination tactics and tools within Medical Affairs – Insight Leaders and Insight Majority
• Highly effective team coordination tactics and tools for stakeholders – Insight Leaders and Insight Majority
• Effective team coordination tactics and tools for stakeholders – Insight Leaders and Insight Majority
• Use of different tools for psychiatry / CNS insight gathering in Medical Affairs; Integration of insights into a unified platform using different tools
• Additional tactics used by participants to generate precise and faster insights
• Proportion of psychiatry / CNS intelligence gathering through primary (field) research and secondary research – Total benchmark class
• Proportion of psychiatry / CNS intelligence gathering through primary (field) research and secondary research – Insight Leaders and Insight Majority
• Effectiveness and importance of primary data sources for psychiatry / CNS insights – Total benchmark class
• Frequency of primary data source usage in gathering psychiatry / CNS intelligence – Total benchmark class
• Effectiveness and importance of primary data sources for psychiatry / CNS insights – Insight Leaders
• Effectiveness and importance of primary data sources for psychiatry / CNS insights – Insight Majority
• Frequency of primary data source usage in gathering psychiatry / CNS intelligence – Insight Leaders and Insight Majority
• Effectiveness and importance of secondary data sources for psychiatry / CNS intelligence – Total benchmark class
• Frequency of usage of secondary sources for collecting intelligence data within Psychiatry / CNS Medical Affairs – Total benchmark class
• Effectiveness and importance of secondary data sources for psychiatry / CNS intelligence – Insight Leaders
• Effectiveness and importance of secondary data sources for psychiatry / CNS intelligence –Insight Majority
• Frequency of secondary data source usage in gathering psychiatry / CNS intelligence – Insight Leaders and Insight Majority
• Effectiveness of internal sources supporting intelligence gathering in psychiatry / CNS – Total benchmark class
• Highly effective internal sources for intelligence gathering in psychiatry / CNS – Insight Leaders and Insight Majority
• Functions and groups used within Psychiatry / CNS Medical Affairs teams to narrow the focus of the issue and discover information gaps – Total benchmark class
• Functions and groups used within Psychiatry / CNS Medical Affairs teams to narrow the focus of the issue and discover information gaps – Insight Leaders and Insight Majority
• Internal limitations to accessing psychiatry / CNS insights in Medical Affairs – Total benchmark class
• Barriers to internal insights sharing within Medical Affairs

• Types of intelligence deliverables in psychiatry / CNS – Total benchmark class
• Types of intelligence deliverables in psychiatry / CNS – Insight Leaders and Insight Majority
• Tools used by Psychiatry / CNS Medical teams to deliver insights to other functions – Total benchmark class
• Tools used by Psychiatry / CNS Medical teams to deliver insights to other functions – Insight Leaders and Insight Majority
• Effectiveness and importance of digital tools used by the Psychiatry / CNS Medical Affairs team to gather, evaluate, and disseminate intelligence – Total benchmark class
• Highly effective digital tools used by Psychiatry / CNS Medical Affairs teams to gather, evaluate, and disseminate intelligence – Insight Leaders and Insight Majority
• Effective digital tools used by Psychiatry / CNS Medical Affairs teams to gather, evaluate, and disseminate intelligence – Insight Leaders and Insight Majority
• Importance of digital tools used by Psychiatry / CNS Medical Affairs teams to gather, evaluate, and disseminate intelligence – Insight Leaders and Insight Majority

• Effectiveness of training techniques for insights collection in psychiatry / CNS – Total benchmark class
• Effectiveness of training techniques for insights data collection in psychiatry / CNS – Insight Leaders and Insight Majority
• Effective online training tools

• Analyzing and prioritizing insights – a key step in gathering information and deriving actionable insights
• Innovative practices for leveraging platforms to achieve greater and faster intelligence insights

• Voices from the field: Actionable insights captured by benchmarked Medical teams
• Additional intelligence-gathering methods used by Psychiatry / CNS Medical Affairs teams beyond KOL and HCP engagement

• Constructive insights and key learnings

• Geographic responsibility of benchmark partners
• Job titles of benchmark partners