If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Download FREE Excerpt
16 Info Graphics
20 Data Graphics
10 Best Practices
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
This study is designed to help product teams avoid common pitfalls in internal communications that can hinder brand performance. The research also identifies and details 10 best practices for internal brand and disease state communications. Also covered are tactics, strategies and channels that are most effective for pre-launch disease state communication to employees across all job levels, corporate functions and therapeutic areas.
The research involved a total of 32 research participants who referenced their combined experience with more than 100 product launches at 22 different companies. Best Practices, LLC, used a two-pronged approach for this benchmarking--an online benchmark survey and in-depth interviews with pharmaceutical brand and communications leaders. In all, 11 executives were interviewed. The survey focused on capturing quantitative data. Interviews harvested executive insights, process descriptions, best practices and pitfalls.
This report is intended for pharmaceutical, biotech and medical device managers and executives who supervise or interact with brand communications or new product development teams. The research will help pharma leaders to communicate the right internal message to the right employee segments at the right time to give the best possible support to product launch.
The following key topic areas are covered: