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10 Best Practices
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This study is designed to help product teams avoid common pitfalls in internal communications that can hinder brand performance. The research also identifies and details 10 best practices for internal brand and disease state communications. Also covered are tactics, strategies and channels that are most effective for pre-launch disease state communication to employees across all job levels, corporate functions and therapeutic areas.
This report is intended for pharmaceutical, biotech and medical device managers and executives who supervise or interact with brand communications or new product development teams. The research will help pharma leaders to communicate the right internal message to the right employee segments at the right time to give the best possible support to product launch.
The following key topic areas are covered: