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Even more challenging for those who plan and oversee medical conference exhibits is balancing internal compliance requirements with current exhibit booth practices at important scientific congresses and conferences.
Best Practices, LLC conducted this benchmarking study to provide biopharma companies with insights into the current practices at medical affairs booths. In particular, this study explores what medical content companies are displaying in medical exhibit booths, how they are sharing the information (proactive vs. reactive), and how they are displaying it to HCPs attending congresses. The extensive research also looks at performance measurement, poster/investigator events and what materials MSLs are utilizing in the field.
Note: Data in this research are presented into two segments: Hematology/Oncology vs. Non-Hematology/Oncology and Size (Large vs. Small Companies).
Best Practices, LLC engaged 21 Medical Affairs leaders at 20 pharmaceutical companies for this research project. In addition to utilizing a survey to collect quantitative data, the study included four executive interviews to collect qualitative data.
Key topics covered in this report include: