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Best Practices, LLC undertook this research to identify shifts in Medical Affairs structure, staffing and investment in Mature and Emerging Markets. Leaders in Medical Affairs can use this study to explore critical strategies and tactics in communicating the value of their function and mitigating the negative effects of changing regulatory landscape.
This study engaged executives from 30 leading health care companies. Segmentation analysis was key to examining trends and effective practices. 22 participants make up the Mature Markets Segment, while the Emerging Markets Segment consists of 6 participants from Brazil, India and other Asia markets. The Medical Device Segment consists of 9 participants.
Current Structure of Medical Affairs Unit: While 45% of the Mature Markets participants favor a centralized approach for their Medical Affairs organization, only 17% of the Emerging Markets participants have a centralized Medical Affairs structure. In addition, within the Mature Markets segment we observed a 37% increase in the Hybrid structure from 29% in 20091 to 40% in 2013. Companies in Emerging Markets generally favor a decentralized structure by region, most likely because these groups are affiliates of global Medical Affairs groups. Trends towards Hybrid and decentralized structures reflect the varying regulatory hurdles encountered within different regions or therapeutic areas.