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Brand Management & Product Leadership
Download FREE Excerpt
8 Info Graphics
10 Data Graphics
6 Best Practices
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
• Staffing and functional representation for brand teams
• Brand team operations, decision rights and responsibilities
• Meeting frequencies
• Reporting relationships
• Performance-based compensation and reviews
• Brand performance measures
Sample Key Findings
Most brands recognize a core team of 3-10 people, usually concentrated around the marketing function, who regularly handle tactical matters and “organic problem solving”