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Products & Services Brand Management and Product Leadership Public Relations

Best Practices in Managing Public Relations: An Executive Summary

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ID: 4163


Features:

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Words: 1,612


Published: Pre-2014


Delivery Format: Online


 

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Best Practices undertook this research to compare current staffing levels, budgets, roles and responsibilities and performance measurements of leading public relations organizations. Specifically, this study seeks to answer the following questions: What key activities do public relations departments oversee and perform? How do companies assign staffing levels and budgets to public relations functions? What strategies do companies develop for outsourcing public relations functions? What innovative tools and technologies do companies use to improve corporate communications and public relations?

Industries Profiled:
Energy; Computer Software; Transportation; Consulting; Shipping; Professional Services; Logistics; Pharmaceutical; Telecommunications


Companies Profiled:
AEP; Cogentrix; Mirant; NRG Energy; Red Hat; Southwest Airlines; UPS; Verizon

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.