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12 Best Practices
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Manage staffing and budgets for your external affairs department, as well as assign proper roles and responsibilities. This Best Practices Benchmarking® Report will help your public relations organization parcel its various roles and responsibilities, staffing levels and budget requirements between corporate overseers and decentralized executors. This research will also enable you to compare your current staffing levels, budgets, roles and responsibilities, and performance measurements against those of leading public relations organizations.
This Best Practices Benchmarking® Report profiles a highly-regarded group of companies that have proven public relations excellence in place. These companies have not only demonstrated effective operating principles and winning strategies in public relations management, but they have also developed innovative methods for building strong, consistent corporate brand, leveraging technology for improved communication, and strategic outsourcing.
This study report also includes extensive analysis of benchmark partners' public relations staffing and budgeting levels and practices. By studying other organizations’ best practices in public relations management, your company can better understand how to allocate budget and staffing resources, optimize public relations resources and minimize expenses.
This public relations management research uncovered general trends affecting corporate and business unit public relations organizations across multiple industries. Best Practices, LLC identified and profiled many of the tactics and most effective practices embedded in these companies' winning public relations management strategies. Survey data and best practices interviews reveal the following key lessons learned: