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New Product Development
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13 Info Graphics
6 Data Graphics
7 Best Practices
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Best Practices, LLC conducted this research to identify the structure and roles of NPP groups as well as the full set of activities that NPP groups perform across the development cycle. The study details the strengths and weaknesses of various NPP organizational structures and how the operational characteristics of the NPP function evolves as a company matures. In addition, the research examines key NPP development activities in terms of timing during the development process, intended outcomes and value for the organization.
NOTE: The data in this research are segmented into three parts: Global NPP Function for Large Pharma, Global NPP Function for Small Pharma and Regional NPP Function for Large Pharma.
Topics covered in this study include:
Research Approach 5
Participant Demographics 6
Definitions and Abbreviations 9
Report Structure and Organization 10
Key Findings 10
Market Planning Activities 11
New Product Planning Evolution, Structure and Effectiveness 14
Develop a knowledgeable team of the best minds available to identify the technical success factors that help determine a molecule’s ability to meet the criteria established by the draft launch label. 19
Utilize market topography maps to align all decisions to fit within the portfolio strategy to aid in making decisions based on facts and not emotional attachment to a molecule. 21
Develop a process to align all stakeholders across different functions and create focus on the decision at hand to combine wisdom and experience for making the best possible decisions. 23
Coordinate resources and activities, including training opportunities, science and the timeframe at hand, so as not to waste budget allocations, which are based on the probability of a molecule’s success. 24
Employ tactics that encourage collaboration to help support balance in the endemic tension between regional and global New Product Planning groups. 29
Coordinate New Product Planning activities at high levels within the organization to balance corporate imperatives and therapeutic interests, as well as ease the transition of activities from New Product Planning Groups to other groups. 34
New Product Planning Activities and Outcomes 41
Notable Market Research and Medical Marketing Activities and Tools 46
Target Product Profile (TPP) 47
Competitive Assessment 49
Commercial Positioning 52
KOL Identification and Management 54
Lifecycle Planning 56
Publication Strategy 59
The Future of New Product Planning, Best Practices and Lessons Learned 64