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Sales force effectiveness in the pharmaceutical industry helps drive business growth and value. Healthcare sector sales forces are finding it increasingly difficult to access and influence physicians, in large part due to the market saturation with competitor reps.
To build better trust with physicians, reps need to go beyond simply promoting a product: Reps not only need to add scientific value, tools, and services to their physician interactions but also convey the superior value of their product over the competitors.
This white paper highlights how sales representatives can actively drive sales volumes through patient education, disease management, and advocacy relations. Insights from the study would help drive sales force effectiveness in pharmaceutical companies.
For more information, please contact:
Ken Tyma, Head of Business Development, at (919) 767-9226 or via email