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35 Best Practices
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Biotech; Pharmaceutical; Manufacturing; Consumer Products; Diagnostic; Medical Device; Chemical; Health Care
Allergan; Amgen; Bayer; Bristol-Myers Squibb; Eli Lilly and Company; Genentech; GlaxoSmithKline; Merck; Pfizer; Pharmacia; Procter & Gamble Pharma; Schering-Plough
After reading this report, you will understand how to design an effective, competitive training program, effectively identify potential speakers and optimize the use of speakers, and structure key stakeholder groups to have the greatest impact on speaker training.
Performance metrics enable executives to perform gap analyses and identify areas needing improvement. Metrics are an important complement to the qualitative best practices included in this study report. Best Practices, LLC analysts collected and analyzed the following key findings and metrics:
Speaker Training Program Design and Implementation
· Training Curriculum and Contents
· Logistics and Training Formats
· Creating Value
Balancing Standardization and Customization
Speaker Identification and Utilization
· Identifying Potential Speakers for Training
· Maximizing the Use of Trained Speakers
· Governance Structure
· PhRMA Code on Interactions with Healthcare Professionals
· Division of Drug Marketing, Advertising and Communications Frequently Asked Questions
· Compliance Guidance for Anti-Kickback Statute
List of Charts & Exhibits
Training Curriculum and Agenda
Presentation Skills Development
Training Sessions Per Year
Speaking Training Session Length
Speakers Trained Per Specialty Brand
Integrated Speaker Development
Governance Structure-Scenario 1
Governance Structure-Scenario 11
Ensure Resource Support
Cost Per Attendee