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Product Launch » Product Launch Excellence
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Even the most experienced organizations have been known to produce launch debacles in this industry, further validating the fact that there is no one-size fits all approach to launch success in the pharmaceutical industry.
So, the question arises - what does it take to launch a successful product in the pharmaceutical industry?
Best Practices, LLC has worked with many of the leading pharmaceutical organizations in the past two decades to help them successfully bring their drugs to market. We have created the ultimate pharma launch playbook - providing years of insights from effective launches, and showcasing where exactly many of the renowned brands missed the mark - through our extensive primary benchmarking research studies and secondary research.
This playbook covers a myriad of factors that go into the launch of a successful product – including the critical launch activities and their timing; use of digital technologies; involvement level of various functions such as regulatory, commercial, managed markets, medical affairs, market research, sales, etc.; staffing; budgeting; key competencies; and internal collaboration. It also looks at many case studies of successful and unsuccessful launches.
If looking for a comprehensive guide to a successful launch in the pharmaceutical industry, this Best Practices, LLC playbook is all you need. This playbook not only provides you with all the success factors for an effective launch but also delves into the pitfalls you must certainly avoid.
This comprehensive pharma launch playbook from Best Practices, LLC delivers a medley of insights required for a successful new product launch, right from the development stage to post-launch. Benchmarks and insights presented in this playbook have been collated from many of Best Practices, LLC’s benchmarking research studies around launch excellence in the pharmaceutical industry.
Select key insights uncovered from this report are noted below. Detailed findings are available in the full report.