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Medical Affairs » Launch Optimization
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
From identification and engagement of key thought leaders to guidance of commercial strategies and launch resources management, the Medical Affairs function plays a vital role in a host of oncology launch activities.
Best Practices, LLC undertook this study to help companies focused on oncology therapies find better ways to develop successful launch strategies. This research delivers current data, insights and best practices in oncology launch excellence from Medical Affairs leaders at top biopharmaceutical companies.
This study engaged 11 executives from leading life sciences companies. The study analyzes companies that focus on oncology therapies.
§ Medical Affairs’ Role in Launch Activities: Medical Affairs is heavily involved in four launch activities within participating organizations: Scientific Publications, Continuing Medical Education, Real World Data Generation & Analysis, MSL activities.