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Global scientific publication groups face increasing pressure for improved transparency and data disclosure. Consequently, global publications leaders find themselves in a balancing act—ensuring both scientific credibility and commercial viability. This study investigates the core aspects of the scientific publication function: structure, strategy, delivery, effectiveness, and resources.
This study provides benchmarks around the structure and leadership of publication groups; publication strategy creation and data delivery; publication channel utilization across product lifecycle; publication effectiveness and transparency; and publication staffing and budget.
This study updates a 2011 study on the same issue and provides best practices that publications groups use to successfully build scientific credibility and commercial success. For this study, Best Practices, LLC engaged 20 leaders from 19 biopharmaceutical companies through a benchmarking survey and executive interviews.
Key topics covered include: