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Best Practices, LLC undertook this benchmark research to examine the use of a wide range of digital technologies and artificial intelligence applications within Medical Affairs.
This report captures key benchmarks around digital/AI activities and capabilities among industry Medical Affairs groups, roles and reporting in Digital Medical Affairs, resourcing trends for digital initiatives, patient engagement through e-medical initiatives, and the innovative use of artificial intelligence in Medical Affairs which is transforming the function and driving high value.
Best Practices, LLC engaged 74 executives from 53 leading life sciences companies in this research through a benchmarking survey instrument and interviews. The study insights are mostly from directors and higher management executives, representing nearly 80% of the participants. Insights in this research are presented into three different segments to provide deeper insights: Digital Leaders (16 respondents); Digital Majority (38 respondents); and Digital Laggards (20 respondents).
Key topics covered in this report include: