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STUDY OVERVIEW
The biopharmaceutical industry has seen an explosion in the availability of Big Data that can generate valuable insights for the Medical Affairs function. However, the inherent costs and other challenges have caused the biopharmaceutical sector to embrace Big Data analytics slower than other industries.
Best Practices, LLC undertook this study to better understand the structure and governance approaches the biopharmaceutical sector is taking insofar as Big Data utilization by the medical affairs function. In addition, the study investigates the types of Big Data studies, the most valued partnerships and the policies that companies are using as they move to a more analytically based approach to medical decisions.
KEY TOPICS
Best Practices engaged 12 leaders from 11 pharmaceutical companies through a benchmark survey in regards to Big Data usage in Medical Affairs. Research analysts also conducted seven deep-dive interviews with selected benchmark participants.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.
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