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Best Practice Database
Market Research, Analytics and Forecasting » Analytics
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The availability of a wealth of data across varied sources - the foundation of Big Data - has provided an opportunity for the biopharmaceutical industry to generate valuable insights for Commercial functions. However, the inherent costs and other challenges have caused the biopharmaceutical sector to embrace Big Data analytics slower than other industries.
Best Practices, LLC undertook this study to better understand the structure and governance approaches the biopharmaceutical sector is taking insofar as Big Data utilization by commercial functions. In addition, the study investigates the types of Big Data studies, the most valued partnerships and the policies that companies are using as they move to a more analytically based approach to medical decisions.