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Products & Services Market Research, Analytics and Forecasting Analytics

Big Data in Pharma: Structure and Governance for Big Data Utilization Across Commercial Functions

ID: 5350


Features:

13 Info Graphics

19 Data Graphics

250+ Metrics

5 Narratives


Pages/Slides: 39


Published: 2015


Delivery Format: Online PDF Document


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from "Big Data in Pharma: Structure and Governance for Big Data Utilization Across Commercial Functions"


STUDY OVERVIEW

The availability of a wealth of data across varied sources - the foundation of Big Data - has provided an opportunity for the biopharmaceutical industry to generate valuable insights for Commercial functions. However, the inherent costs and other challenges have caused the biopharmaceutical sector to embrace Big Data analytics slower than other industries.

Best Practices, LLC undertook this study to better understand the structure and governance approaches the biopharmaceutical sector is taking insofar as Big Data utilization by commercial functions. In addition, the study investigates the types of Big Data studies, the most valued partnerships and the policies that companies are using as they move to a more analytically based approach to medical decisions.

KEY TOPICS

  • Defining Big Data
  • Structure
  • Governance and Leadership

SAMPLE KEY METRICS
  • Do you have a centralized/dedicated group to support Big Data projects?
  • When do you expect to establish a Big Data team?
  • Functions in North America that utilize and/or lead Big Data projects
  • Who has responsibility for these 8 Big Data capabilities at your company
  • Will your company increase its expertise for these 9 Big Data capabilities?
  • Will your company internally increase its expertise for these 9 Big Data capabilities
  • Which partners are the most valuable for Big Data projects?
  • Indicate the policies that are in place to govern Big Data activities
  • Types of Big Data projects used to support medical decisions
  • Rank these Big Data applications by the amount of use within your organization

SAMPLE KEY FINDING
  • Between 30-40% of participants said they expect their data capabilities to increase over the next two years.
  • A majority of partners said that partnerships with payers and data aggregators were highly impactful. Health systems were also seen as valuable partners by benchmarked participants.
METHODOLOGY

Twelve analytics, marketing and HEOR leaders from 12 different companies participated in this study. Participants were recruited because of their presumed investment in Big Data analytics.

Industries Profiled:
Pharmaceutical; Biotech; Chemical; Medical Device; Health Care; Biopharmaceutical; Clinical Research; Laboratories


Companies Profiled:
Novartis; Purdue Pharma; Genentech; AstraZeneca; Baxter International; GlaxoSmithKline ; Merck; Sanofi; Boehringer Ingelheim; Daiichi Sankyo; Pfizer; Teva Pharmaceutical Industries Ltd


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.