If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Market Research, Analytics & Forecasting
Download FREE Excerpt
2 Info Graphics
19 Data Graphics
22 Best Practices
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Pharmaceutical; Biotech; Medical Device; Manufacturing; Consumer Products; Diagnostic; Chemical; Health Care
Abbott Laboratories; Alcon Labs; Amgen; AstraZeneca; Baxter; Bayer; Biovail; Boehringer Ingelheim; Bristol-Myers Squibb; Celgene; Eli Lilly; EMD Serono; Ethicon Endo-Surgery; GlaxoSmithKline; Genzyme; Johnson & Johnson Health Care Systems; Johnson & Johnson Pharmaceuticals; Merck; Novartis; Novo Nordisk; Pfizer; Roche; Sun Pharma; Teva Pharmaceuticals
Sample Key Findings
Exclusive Vendor usage often transcends individual brands: Exclusive Vendors are most commonly contracted at the therapeutic area or business unit level. Contracting an Exclusive Vendor strictly at the brand level is rare.
Account management frequently occurs at the market research director level: Exclusive Vendors are most often managed at the account level by a market research director, while a market research manager most often serves as a primary point of contact. Exclusive Vendors also tend to work remotely and only rarely ever interact directly with marketing or brand teams.
Cost savings is the primary driver behind use of Exclusive Vendors: Work efficiency and especially cost savings represent the key drivers behind the adoption of an EV model. Greater work efficiency and cost savings cited by all EV users as being among the primary objectives in their use of this model.