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Products & Services

Market Research Vendor Management Excellence: Evaluating the Use of Exclusive Vendor Partnerships

ID: PSM-265


Features:

2 Info Graphics

19 Data Graphics

96 Metrics

3 Narratives

22 Best Practices


Pages: 49


Published: Pre-2013


Delivery Format: Shipped


 

License Options:

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
  • VIEW TOC AND LIST OF EXHIBITS
In order to effectively serve and support their internal clients, market research groups in the pharmaceutical and biotech industries rely heavily on external vendors for primary market research. But in this “vendor manager” role, market researchers often struggle to strike the optimal balance between controlling cost and delivering quality insights.

This benchmarking research study examines vendor management strategies to help bio-pharma market research groups provide support and value that aligns with broader organizational goals and commercial objectives. In particular, this research explores trends and efficiencies in the use of exclusive vendor partnerships.

Market research leaders can use this research to compare their organization’s contracting strategy and vendor usage model with those of their industry peers.

Industries Profiled:
Pharmaceutical; Biotech; Medical Device; Manufacturing; Consumer Products; Diagnostic; Chemical; Health Care


Companies Profiled:
Abbott Laboratories; Alcon Labs; Amgen; AstraZeneca; Baxter; Bayer; Biovail; Boehringer Ingelheim; Bristol-Myers Squibb; Celgene; Eli Lilly; EMD Serono; Ethicon Endo-Surgery; GlaxoSmithKline; Genzyme; Johnson & Johnson Health Care Systems; Johnson & Johnson Pharmaceuticals; Merck; Novartis; Novo Nordisk; Pfizer; Roche; Sun Pharma; Teva Pharmaceuticals


Study Snapshot

A total of 37 representatives from 26 companies participated in this research. All participating companies belong to the bio-pharmaceutical or medical device industries.

Best Practices, LLC used both field surveys and interviews to complete this study. All participants contributed survey data, while deep-dive interviews were also conducted with ten market research executives leaders to harvest additional key insights.

Sample Key Findings

Exclusive Vendor usage often transcends individual brands: Exclusive Vendors are most commonly contracted at the therapeutic area or business unit level. Contracting an Exclusive Vendor strictly at the brand level is rare.

Account management frequently occurs at the market research director level: Exclusive Vendors are most often managed at the account level by a market research director, while a market research manager most often serves as a primary point of contact. Exclusive Vendors also tend to work remotely and only rarely ever interact directly with marketing or brand teams.

Cost savings is the primary driver behind use of Exclusive Vendors: Work efficiency and especially cost savings represent the key drivers behind the adoption of an EV model. Greater work efficiency and cost savings cited by all EV users as being among the primary objectives in their use of this model.


Table of Contents

PROJECT OVERVIEW
  • BENCHMARK CLASS PROFILE
  • KEY FINDINGS
  • VENDOR PARTNERSHIP BENCHMARKS
  • Outsourcing Levels
  • Number of Vendors Used
  • Common Contracting Models
  • EXCLUSIVE VENDOR PARTNERSHIPS
  • Usage Patterns and Mapping
  • Levels Contracted
  • Study Types Contracted
  • MANAGING EXCLUSIVE VENDOR PARTNERSHIPS
  • Resources and Account Management
  • Collaboration with Marketing Teams
  • Penalty and Incentive Systems
  • Training
  • Employee Engagement
  • PERSPECTIVES FROM COMPANIES NOT USING EXCLUSIVE VENDORS
  • INSIGHTS FROM EXECUTIVE INTERVIEWS