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Products & Services Market Research, Analytics and Forecasting Process Excellence and Productivity Management

Bolstering Market Research Departmental Efficiency

DB Image

ID: 4587


Features:

Metrics, Graphics


Words: 6,013


Published: Pre-2014


Delivery Format: Online PDF Document


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Study Overview

Market research leaders wrestle with the challenges of optimally assigning staff to the portfolio of market research projects and knowing when to outsource activities to vendors. This document will help market leaders bolster departmental efficiency through the management of:staff, projects, vendors and outsourced activities. Included are tactics to balance staff, prioritize activities, increase productivity and identify and select vendors and activities for outsourcing. This 22-page document also incorporates benchmark survey data, conceptual graphics and executive quotes.

Sample Best Practices

  1. Balance planned research and ad hoc research to effectively serve existing and future business needs.
    - For example, one benchmark partner does a global image study for major brands on a regular basis and has made the study a part of the company’s annual market research plan.
  2. Conduct frequent priority reviews to better manage ad hoc research.
    - One global pharmaceutical company’s market research department has designated brand teams that meet on a weekly basis to better manage ad hoc research and to assess which ‘hot’ research needs must be accommodated immediately.
  3. Automate access to market research data to support global information needs and foster improved productivity.
    - One leading pharmaceutical company developed a dashboard toolkit that is accessible to all its employees via the Internet to promote faster access to information.

Methodology
This research originates from a Best Practices, LLC consulting project for a client and is based on interviews and surveys with market research benchmark partners.

For further questions on this research or if your company would like to explore opportunities to work with Best Practices, LLC to conduct customized benchmarking research, contact Tracy Hollister at 919-767-9225.

Industries Profiled:
Pharmaceutical; Insurance; Medical Device; Telecommunications; Research; Health Care; Biotech; Shipping; Manufacturing; Consumer Products; Diagnostic; Chemical; Computer Hardware; Computers; High Tech; Electronics


Companies Profiled:
AstraZeneca; Sanofi-aventis; Zurich North American; Towers Perrin; Royal & SunAlliance; Raymond Corporation; Ranbaxy; Penn National Insurance; Alexion Pharmaceuticals; 3M Pharmaceuticals; Aliant Telecom; LexisNexis; Arrow International; aaiPharma; Centocor; Inc.; Abbott Laboratories; DSM Pharmaceutical; Mattson Jack Group; FedEx; GE Financial; Bayer; Genentech; Bristol-Myers Squibb; Hewlett-Packard; DuPont; IBM; Eli Lilly; Janssen; Ortho Biotech; Roche; Mead Corp; Merck; MetLife; NCR; Novartis; Novo Nordisk; Organon; Texas Instruments; Dow Chemical; Xerox

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.