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Best Practice Database
Brand Management and Product Leadership » Product Marketing and Innovation
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3 Best Practices
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Increasing cost pressures are forcing pharmaceutical companies to explore extra sources of revenue within a therapeutic area franchise. In this context, executives seek to understand what strategies are most effective for achieving the greatest efficiency of multiple products via a franchise approach. This study investigates the critical factors used to effectively deploy Sales resources to generate the most value out of multiple similar products.
Best Practices ®, LLC undertook this research to help brand and marketing leaders identify winning strategies they can use to boost productivity of their portfolios as well as examine key pitfalls that can cause an organization to stumble when operating in an integrated portfolio of similar products. Factors examined include smarter sampling, better customer targeting, reliance on a Center of Excellence, and shared performance analytics of the Sales force.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.