Building and Communicating Corporate Library Value

In a tight economy, cost control is often the main focus for creating value, however, these innovative managers also build value through enhancing and effectively promoting the benefits they provide to users. Each partner has evolved unique, innovative practices on the benefits side of the value equation – enabling their organizations to survive and, in some cases, thrive.

This 35-page document profiles how corporate information centers or libraries create value and then market themselves as critical and unique value-producers and cost-reducers.

Practice areas with detailed company examples in this document include the following:

• Defining an Essential Mission
• Anchoring Programs to User Information Needs
• Facilitating Information Access
• Partnering with User Groups to Enhance Depts and Quality of Research Service
• Marketing to Gain Users and Increase Resource Utilization
• Evolving to a Corporate Knowledge Hub

Industries Profiled:
Health Care; Pharmaceutical; Diagnostic; Medical Device; Biotech; Research


Companies Profiled:
Abbott; Sanofi-aventis; Schering-Plough; Johnson & Johnson; Allergan; Covance; Ethicon Endo; Quintiles; AstraZeneca; Millenium; Philips Medical Systems; Genzyme; Baxter Healthcare; Bristol-Myers Squibb; Siemens Medical; Tyco; Medtronic; Boston Scientific; Pfizer

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.