Building Corporate Branding through the Internet

Present the company as a global entity. Leading pharmaceutical companies recognize that the Internet is global community. For example, Eli Lilly places country links on its front page, making the site a true gateway to worldwide operations. Pfizer’s home page menu links to multinational Pfizer sites. At Rhone-Poulenc Rorer’s site, Web users can click the world map to locate the contact nearest to them through its international facility directory. Build a communication channel over the Internet to conduct important dialogues with concerned citizens ...

Industries Profiled:
Pharmaceutical


Companies Profiled:
Bayer; Genentech; Eli Lilly; Pfizer

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