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Sales and Marketing » New Product Development and Launch » Managing Development Process » Cross-Functional Teams » Team Structure
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This document helps pharmaceutical companies identify alliance opportunities that minimize problems in transition and maximize long-term benefits. Since top companies view alliances as long term relationships, it is important to cultivate and maintain these realtionships as strongly as possible. There are many obstacles, such as competition. Pharmaceutical companies will learn from this document how to leverage existing relationships, to gain a competitive advantage in product acquisition when new product alliance opportunities arise. This 7-page report details how successful alliances are formed and maintained.