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Brand Management and Product Leadership » Branding and Identity
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Pharmaceutical; Biotech; Health Care; Chemical; Medical Device
Astellas; CSL Behring; Ferring Pharmaceuticals; Fresenius Kabi; Gate Neurosciences; Inc.; Genentech; GlaxoSmithKline ; Medicago; Merck; Pfizer; Roche; Stada Arzneimittel AG; Teva Pharmaceutical Industries Ltd
Best Practices, LLC engaged 14 leaders from 13 pharmaceutical and biotech companies to examine their trademarking strategy. Repeat companies represented different brands and therapeutic areas from each other.
Key topics covered in this report include: