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Products & Services Human Resources Recruitment and Retention

Campus Recruiting: Managing University Relations

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ID: 4602


Features:

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Pages/Slides: 13


Published: Pre-2014


Delivery Format: Online PDF Document


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Study Overview

Managing interactions with universities is a key strategic concern for staffing organizations. Companies must understand where to invest to have the biggest impact in relationship development and to position the company’s appeal as an employer-of-choice. Staffing and recruiting managers will find this document invaluable to developing their own plans for campus recruiting.

Key Topics
This 13-page document details how leading staffing organizations:

  • Develop strategic approaches to deepening relationships with universities
  • Create interest among top students for company internships, coop programs and other employment outreach efforts.

Sample Best Practices
1. Invest company resources in university research and educational programs to build brand identity with college students.
- One benchmark partner has designated its own University Relations group, which sits in a business unit that develops some of the company’s most advanced and esoteric technologies. This group also builds relationships with deans and professors in engineering schools at top target universities and colleges.
2. Assign campus account managers to develop university relations and manage college intern programs.
- Another company has a group that handles university relations and consists of four campus account managers who are responsible for establishing and maintaining relationships with target universities – including attending events, etc.
3. Employ an exclusive internship program to promote the company for potential hires and draw interest of the most attractive university talent.
- To draw interest in their internship program, one benchmark partner holds information sessions and technical presentations on campus with recruiters and technology development experts who engage the students in their areas of expertise instead of making a run-of-the-mill recruiting pitch.

Methodology
This document was created from a Best Practices, LLC consulting project.

Industries Profiled:
Financial Services; Insurance; Pharmaceutical; Computer Software; High Tech; Telecommunications; Biotech; Health Care; Energy; Aerospace; Defense; Computer Hardware; Utilities; Service; Manufacturing; Banking; Government; Chemical; Consumer Products; Electronics


Companies Profiled:
Allstate Insurance Company; Sanofi-aventis; JP Morgan Chase; Sun Microsystems; Verizon; QUALCOMM; Pfizer; Peoples Energy Corporation; Raytheon; Novartis; Northrop Grumman; NCR; Microsoft; Public Service Enterprise Group; Electronic Arts; Lockheed Martin; EG&G; Honeywell; Computer Sciences Corporation; Federal Reserve Board; Cardinal Health; Entergy; Cisco Systems; BASF Corporation; Blue Cross and Blue Shield; BAE Systems; Amgen; Chiquita Brands International; CACI; Autodesk; Inc.; Arrow Electronics; Applied Materials

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