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Products & Services Customer Service Customer Service Measurement Customer Satisfaction Management Customer Needs

Capture Customer Needs -- Part 2

DB Image

ID: 3345


Features:

Graphics


Words: 1,249


Published: Pre-2014


Delivery Format: Online


 

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Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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Different customer segments have different sets of needs and wants. An
understanding of their uniqueness will enable the company to better target its
products, services and programs. This document is one of three in a series looking at capturing information about customer needs.

Industries Profiled:
Banking; Chemical; Manufacturing; Office Equipment; High Tech; Financial Services; Insurance


Companies Profiled:
Xerox; Citigroup; Fidelity Investments; Eastman Chemical

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