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Products & Services Customer Service Customer Service Measurement Customer Satisfaction Management Customer Needs

Capture Customer Needs -- Part 2

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ID: 3345


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Words: 1,249


Published: Pre-2016


Delivery Format: Online


 

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Different customer segments have different sets of needs and wants. An
understanding of their uniqueness will enable the company to better target its
products, services and programs. This document is one of three in a series looking at capturing information about customer needs.

Industries Profiled:
Banking; Chemical; Manufacturing; Office Equipment; High Tech; Financial Services; Insurance


Companies Profiled:
Xerox; Citigroup; Fidelity Investments; Eastman Chemical

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